Oilers Rank 2nd in NHL Social Media

According to a report by Vala Afshar of the Huffington Post, the Edmonton Oilers are the second most social team in the NHL.  Who’s the most social?  The New Jersey Devils.

Ryan Frankson, the Oilers Director of Social Media said the organization “takes great pride and pleasure in our ability to engage and interact with our fans via social media – courtesy of Chris Westcott from edmontonoilers.com.

The report doesn’t say whether or not they take into account the players themselves that interact on Twitter or whether it’s strictly the team’s social media department and their involvement.  The Oilers have numerous players who are active in social media, which can lead to countless hours spent tracking the humorous conversations that take place between them.  It’s not uncommon to see some hardcore chirping take place between some Oilers teammates, all in good fun of course.

The Los Angeles Kings came in at number 9 on the list, surprisingly lower than I thought given how popular the team’s Twitter account became two years ago when they tweeted to the rest of Canada “you’re welcome” for beating the Vancouver Canucks in Game 1 of their quarterfinal playoff series.

That same year the Kings won the cup, their Twitter account and those in charge of running it were not afraid to take shots at their opponents, as evidenced by their first round jab at the Canucks.

Lately the San Jose Sharks were popular on Twitter for their comeback to ESPN about showing more hockey highlights.  This after ESPN, a college football and baseball focused network laid the gauntlet by asking the Sharks if they’d consider changing their name based on a trending nickname at the time.

The report stated that the Montreal Canadiens were the team with the most followers, not surprisingly. The Chicago Blackhawks, Boston Bruins, Detroit Red Wings and Toronto Maple Leafs round out the top six.  The Oilers should be proud to be in at number two when you consider that four of the original six are behind them, not to mention the Stanley Cup Champions.  For the record, the Vancouver Canucks ranked tenth and the Calgary Flames were sixteenth.  The Columbus Blue Jackets were ranked last.

Staying on the trail of not being surprised, the NHL was ranked the fourth most social professional sportsleague, behind the power house that is the NFL who sits at the top.  MLB comes in at number two and the NBA in third, further proving that the NHL has serious work to do if they wish to dig out of their hole as the number four sport in North America.

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Tags: Edmonton Oilers

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